Licence
Stand on your own, then make it official.
Stage intro
You started with an idea and no idea how a company gets built. Now you have customers and money coming in. This stage is about standing on your own, growing past yourself, and making the business official when the time is right.
Here you bring in your first people when the work grows bigger than one person, learn the few numbers a founder has to know so you never fly blind, and think clearly about getting a licence and going official, as a set of choices and risks to understand with open eyes. None of it is legal advice.
There is no single finish line here. The track's real milestone, a first paying customer, is already behind you. What is left is building something that can stand without you holding every part of it.
Chapter 1
Hire Your First People
Bring in your first people the right way when the work grows bigger than one person, with your eyes open to what it adds.
Chapter 2
Know Your Numbers
Learn the handful of numbers a founder must know at any moment, including the one that tells you if the business survives.
Chapter 3
Get Your Licence
Think clearly about making the business official, as a set of choices and risks to understand for yourself. Not legal advice.
Tailored review
Get the playbook tailored to your business.
Tell us what you run and what you want to fix. Alistair will read it personally and send you a tailored version of the playbook for your specific situation. Free, no commitment, 48-hour turnaround.
Finished this part?
Continue to 30-Day Quick Start.
Apply what you learned: Draft your first SOP · Run the Stress Test