Revenue
One sale can be luck. Repeat it on purpose.
Stage intro
One customer is proof. Now you turn proof into a business by doing it again, on purpose.
The work here runs in three moves: find what actually brought that first customer in so you can repeat the right thing instead of the lucky thing, turn one-off sales into customers who keep paying, and build your own name in your space so customers start coming to you.
You are ready to leave this stage when three or more customers have come the same way, and some of them keep paying.
Chapter 1
Make the Sale Repeat
Work out what really brought your first customer in, then repeat the right thing on purpose instead of the lucky thing.
Chapter 2
Keep Customers and Grow to Recurring
Keep the customers you win and find the version of your offer they pay for again and again.
Chapter 3
Build Your Own Audience
Share the real work as you build so people in your space come to know your name, and customers start coming to you.
Tailored review
Get the playbook tailored to your business.
Tell us what you run and what you want to fix. Alistair will read it personally and send you a tailored version of the playbook for your specific situation. Free, no commitment, 48-hour turnaround.
Finished this part?
Continue to Licence.
Apply what you learned: Draft your first SOP · Run the Stress Test