Your Offer, Your Page, Your Price

The one thing

Before anyone says yes, three things have to be clear in ten seconds: what you sell, why it helps them, and what it costs.

Start here

A confused buyer never buys. If a busy person cannot understand your offer in the time it takes to read a message, they move on, even if the thing behind it is good.

So you make one simple page, with no clever lines and no jargon. Just the offer, in plain words a tired person understands at a glance. What it is, who it is for, what it does for them, and the price. That page is the thing you send to everyone you reach out to.

What makes one offer worth more than another

Two people can sell the same result. One charges a little, the other charges ten times more, and the expensive one sells more. The difference is four things the buyer feels. Two you push up, two you push down.

• How big the result is. The change they actually want, said in their own words. Sell the outcome, not the parts.
• How sure they are it will work for them. People pay for certainty. A guarantee, honest proof, or someone like them it already worked for raises this more than any promise.
• How fast they get it. Sooner is worth more. Show them the first small win they get quickly, on the way to the big one.
• How much effort it costs them. The less they have to do themselves, the more they will pay. Doing it for them is worth more than teaching them to do it.

Raise the first two. Lower the last two. That is most of what makes an offer easy to say yes to.

Your price

New founders almost always price too low, and they do it out of fear. Fear hides one thing from you. A price that is too low does not make you the easy, kind choice. It tells the customer the work is cheap, and it makes them trust it less. Set a price that respects the work, and let the offer above carry it.

The fear, named

The fear is charging money at all. Asking for it feels like taking something. So name what is really happening: a trade of real help for fair payment, where the fair price is part of what makes the help believable. Price it too low and you have told the customer it is worth little.

Your move this week

Write your one-page offer: what it is, who it is for, what it does for them, and a price you set on purpose. Send it to one real person.

You are ready when

You have a one-page offer with a clear price that you can send to anyone, and you have sent it to at least one real person.